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Submissions/The determinant factors of getting engaged volunteers: a macro analysis

From Wikimania 2013 • Hong Kong

After careful consideration, the programme committee has decided not to accept the below submission at this time. Thank you to the author(s) for participating in the Wikimania 2013 programme submission, we hope to still see you at Wikimania this August.

Submission no.
Subject no.
Title of the submission

The determinant factors of getting engaged volunteers: a macro analysis

Type of submission


Author of the submission

Mateus Nobre

Country of origin



Wikimedia Brasil

E-mail address


Personal homepage or blog

As one of the main goals of the Wikimedia movement today is to engage new volunteers, this presentation will analyze the determinant factors of getting sucessful engaged volunteers. What are the elements that, in our strategies of public engagement, may make them more or less effective? What the brand new volunteers have in common, that factors which make them wills to collaborate with our projects? What are this X factors that unites us, spending our time in volunteering?

This presentation wishes to show an analysis of this "elements of engagement", based on results of Brazilian experiments. And the ways to use this elements in our favor, raising the degree of effectiveness in our strategies of public engagement.

Detailed proposal

In 2013, I implemented (and am still implementing) some experiments of public engagement. As with any experiment, this one have a goal, is to define determinant factors of a sucessful public engagement (for most psychological and sociological elements). Applying this factors in strategies of public engagement, it will substantially raises the rate of volunteers engaged.

This presentation, in a most pretentious goal, wants to show some "X factors" that can raise the effectivenees of any strategy of public engagement, and to spread these "a priori" elements to Wikimedia movements working in volunteers captation worldwide. Once this is grounded on strict experiments, showing the difference of the rates of engagement, it wishes to be a new light that can bring more volunteers to our ideals worldwide.

And one reflection I did not imagine in the outset of this analyzis and I achieved. This factors which raises the public engagement are likely the same factors that the long-time contributors have in common, as different as are their motivations to collaborate, it shows the same essence.

In this presentation I will: 1) present the factors; 2) explain the method of the experiment; 3) show the results obtained in the experiment; 4) compare with the control (previous strategies without the application of such factors); 5) make a broader comparison with the Wikimedia movement general strategy; 6) formulate tendencies of engagement, deducing of the experiment data; 7) q&a time and discussion;

  • Analysis and Public Engagement
Length of presentation/talk
25 Minutes
Language of presentation/talk
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